Pure Oud Oil brand Fragrance Du Bois making it’s way into the Middle East

As the only scent brand on the planet to ensure making use of just sustainably sourced Oud oil – from its personal plantations – Du Bois’ developments are developing fairly a storm amongst a few of the world’s most critical fragrance enthusiasts. Hand crafted by a few of the world’s leading and most ingenious perfumers, Du Bois’ scents are unique, intricate, amazing and essential.


A few of the fragrances are created in Fragrance Du Bois’ own perfumery – situated in the foothills of Grasse, Cote d’Azur, France – supplying an outstanding variety of intoxicating aromas for its recently opened shops in Singapore’s famous Fullerton Hotel, and Kuala Lumpur’s luxury shopping mall at the Starhill Gallery. Interest and fascination have actually triggered feverish interest in a brand that has actually amassed a cult following around the globe in record time.

Award Winning

Although fairly brand-new in the market, Fragrance Du Bois is currently collecting in the honors, after among its fragrances – developed by 5th generation Master Perfumer Francois Merle-Baudoin – was shortlisted on the planet’s leading 10 brand-new scents at the Art and Olfactory Awards in Los Angeles, USA. Customers throughout the Arabian Gulf and the broader world currently consist of royalty, prominent celebs and VVIPs alike.


“Given the level of interest we have actually had from customers and merchants throughout the Middle East,” states Parisian Brand Director and representative ChloĆ© Kurzmann, “we have actually chosen to concentrate on opening stores and retail outlets with merchants and luxury items outlets that match our clients.”.

All of our productions are hand crafted, making use of 100 % natural and pure Oud oil, with a choice of vintages; all provided from estates handled by Asia Plantation Capital. They come to immerse their senses in a distinct olfactory experience that will certainly assist match their Oud-based scent to their certain characters. Furthermore, our perfumers or ‘Noses’, can work with a customer on a particular scent produced by hand, distinctively for them.


Current reports recommend that the yearly market for Oud scents in the Middle East alone, is 6.1 billion Saudi Riyals, and Du Bois, with its matchless and special variety of fine and bespoke scents, means to provide its items throughout the Middle East, with prepared openings in Saudi Arabia, Dubai, Abu Dhabi, Bahrain and Doha currently in development.

Among the world’s leading and most highly regarded authorities on great scent, Roja Dove, just recently released a brief movie on the value of Oud and its value to the world of haute perfumery – with specific concentrate on its location in Middle Eastern culture. Roja Dove’s own variety of great scents consist of some delicious Oud-based accords, and he is so distinguished in his field that he has actually been turned over with running the refinery on the 5th Floor in Harrods, London – certainly among the world’s most respected great scent emporiums, often visited by numerous of the Gulf’s elite when seeing the United Kingdom.


Company Development Director for Asia Plantation Capital Gary Crates states, “The need for our Oud oils and woodchips in the Middle East and Asia has actually grown significantly in recent times, and it’s quite as an outcome of worldwide brands such as Tom Ford – together with highly regarded professionals such as Roja Dove – comprehending the significance of this elegant and magical active ingredient. This has actually resulted in a broader gratitude of its values, and the significance of sustainable and constant materials of 100 % pure Oud oil, which we can offer.”.

He continues, “The market for Oud and its items has actually grown regularly given that records started in 1880, valuing at 4 % per year throughout that time, and by 15 % per year over the last 20 years. This is according to CITES and Traffic Reports, and our team believe that development will certainly continue, year on year. Many gratifyingly,” Crates concludes, “we have the assistance of leading organisations and ecologists such as the Prince Albert of Monaco Foundation, which has actually played a huge part in expanding and raising customer awareness.”.


It’s clear that Oud and scents produced from this supreme of nature’s components will certainly remain to be taken pleasure in for generations to come, thanks mostly to liable and accountable business such as Asia Plantation Capital, along with socially and ecologically accountable scent brands such as Fragrance Du Bois. With continued research study, development and the commitment of academics and perfumers such as Roja Dove, the energy is integrateding the mission making the world and customers knowledgeable about and able to experience this most magical of items.

Notes to Editors:.

About Fragrance Du Bois.

Fragrance Du Bois is a specific niche luxury fragrance home working carefully with sustainable plantations in Asia, bringing amazing brand-new 100 % natural Oud oil based scents to special markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to produce a complete variety of items, as well as offering custom scent services, Fragrance Du Bois is individual luxury with a conscience. With special scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois develops just the finest experience in custom perfumery.