Fragrance Du Bois Launches Luxury Perfumery at the Starhill Gallery, Kuala Lumpur

Choosing a scent that shows one’s desires and state of minds is a sensory treat. French luxury fragrance home Fragrance Du Bois is now set to provide that experience to customers in Malaysia, at its recently introduced flagship store at the Starhill Gallery in Kuala Lumpur.

The Experience
Fragrance Du Bois will certainly take the person on a trip of discovery — the supreme objective being to source, develop, and make manifest the best scent, based upon tastes, feelings and the customer’s self-perception.

“When it pertains to a fragrance, tastes vary from one person to another,” states Nicola Parker, Brand Director of Fragrance Du Bois. “We wish to produce an unique experience for our customers, by including them in the consulting procedure in the development of a scent that they enjoy, which shows their characters. It’s a luxury experience, and one with which our customers now associate us.”.

The Boutique.
Rich, advanced and stylish, Fragrance Du Bois’ shop is resplendent in black with gold accoutrements. Developed to show the atmosphere of a special Parisian perfumery, it is the ideal location in which to experience the world of luxury scent.

The Collection.
Fragrance Du Bois provides its trademark Shades Du Bois collection of 8 fragrances, each created to show minutes and experiences through the spectrum of state of minds and colours. For the supreme in exclusivity, a totally custom scent can be produced for a customer by one of Du Bois’ coterie of Master Perfumers.

The Oud.
All Du Bois’ scents are developed utilizing 100 % pure, natural Oud oil of the extremely greatest quality — provided solely by Asia Plantation Capital and sourced just from their sustainable plantations. Frequently described as ‘liquid gold,’ Oud is drawn out from the Aquilaria tree, which is belonging to Southeast Asia, and is likewise understood in this part of the world as Agarwood or Gaharu.
Du Bois’ trademark Oud is a magical and wonderful compound that reacts, nearly actually, to the individual touch. Its natural purity indicates that it will certainly connect a little in a different way with each person, producing, in essence, a special scent for every single customer.

“The chances for Gaharu are ever enhancing, and as a leading business in sustainable plantation management, we make sure that our harvesting is performed in a sustainable and ethical method,” states Steve Watts, Chief Executive Officer of Fragrance Du Bois Malaysia. He continues, “All the Oud oil is legitimately sourced, and licensed under the CITES contract. This suggests that the strictest ecological and ethical requirements are ensured when it concerns the planting, gathering and growing of Agarwood and Oud oil.”.

“We extremely applaud Fragrance Du Bois’ technique of leveraging the wonderful qualities of Oud oil without jeopardizing its values and its social and business obligation,” states Guest of Honour, Tan Sri Dr. Francis Yeoh, Managing Director of YTL Power. “We comprehend that it is still more difficult to preserve sustainability and ethical values when satisfying the needs of the luxury market. Fragrance Du Bois is setting the requirements that lots of others ought to follow.”.

Supporting a Good Cause.
Fragrance Du Bois’ mantra is ‘luxury with a conscience’, and the business, in addition to all its partners, is dedicated to social and business duty. As an outcome of Fragrance Du Bois’ dedication to utilizing just sustainably sourced active ingredients, their scents have actually been backed by the Prince Albert II of Monaco Foundation.
For Oud Amber Intense– a scent developed particularly for Sonia Irvine, creator of the Amber Lounge – 5 % of the profits from sales goes to the Prince Albert II of Monaco Foundation, and another 5 % goes to the Brain and Spine Foundation. The Prince Albert II of Monaco Foundation is one devoted to the defense of the environment and was established by His Serene Highness Prince Albert II in 2006.
With the sale of each scent, Fragrance Du Bois and Asia Plantation Capital will certainly grow one Aquilaria tree and one Teak tree, in combination with the Thai Royal Family’s Plant Genetics Programme.

About Fragrance Du Bois.
Fragrance Du Bois is a specific niche luxury fragrance home working carefully with sustainable plantations in Asia, bringing amazing brand-new 100 % natural Oud oil based scents to special markets worldwide. Sustainably sourcing the finest basic materials around the world, dealing with French perfumers to develop a complete variety of items, as well as offering custom scent services, Fragrance Du Bois is individual luxury with a conscience. With unique scent lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois develops just the finest experience in custom perfumery.
Fragrance Du Bois is called Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.

About Asia Plantation Capital.
Asia Plantation Capital is an owner and operator of a varied variety of industrial plantation and farming companies throughout the Asia-Pacific area, and worldwide, part of the Asia Plantation Capital Group of associated business. Their focus is on varied and multicultural plantation jobs tailored to the domestic and office needs of the nations where they run.

Working carefully with and supporting regional neighborhoods is a hidden core concept of the APC company, offering cultural and social assistance, along with financial investment, to move these neighborhoods far from logging and unlawful logging activities, formerly viewed as a primary income in some areas of Asia.

Developed formally in 2008, although running independently because 2002, the group now has plantation and farming tasks on 4 continents with functional tasks at numerous phases in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Mozambique, The Gambia, North America and Europe.
Promoting using licensed wood is the very best method of avoiding logging, safeguarding biodiversity and fighting poverty in the tropical jungle areas. For the yacht sector, which pursues quality and which is currently associated with ecological efforts, this is likewise a method of making sure that no wood from prohibited logging is made use of.

About Amber Lounge.
Amber Lounge was established by Sonia Irvine, sis of previous Ferrari F1 star Eddie Irvine, and was introduced at the Monaco Grand Prix in May 2003. The property was easy: the development of a genuinely VIP celebration that showed the beauty and exclusivity of one of the most distinguished sporting occasions in the world.

About the Prince Albert II of Monaco Foundation.
The Prince Albert II of Monaco Foundation works for the defense of the environment and the promo of sustainable advancement. The Foundation supports efforts carried out by personal and public organisations within the fields of research study, technological development and activities, to raise awareness of the social concerns at stake.

These 3 sectors are focused in one single environment: the tropical jungles. The ecological repercussions at stake, for that reason, are substantial, when we understand that the tropical jungles harbour over 75 % of the earth’s biodiversity which their damage is liable for more than 20 % of greenhouse gas emissions..
As part of its actions to combat versus logging, the Foundation introduced the Wood Forever Pact, to promote using wood gathered from sustainably handled forests within the yacht market.
Promoting making use of qualified wood is the very best method of avoiding logging, securing biodiversity and combating poverty in the tropical jungle areas.